Hotel Guest Feedback Software: How In-Stay Ratings Work
One tap — takes 5 seconds
Hotel guest feedback software helps you hear what guests really think while they’re still on-site — in time to fix problems before they become public reviews. This guide covers what in-stay feedback tools do, why timing is everything, how they raise your online ratings, and what to expect on price.
The examples below reflect how our own Rating Widget works in real properties.
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What is hotel guest feedback software?
Hotel guest feedback software is a tool that collects guests’ opinions about their stay and routes them to the team that can act. Modern tools focus on in-stay ratings: a light, one-tap prompt that asks how things are going while the guest is still in the building.
Unlike a long post-stay survey, in-stay feedback is short, contextual, and immediate — which means higher response rates and information you can still do something about.
Why in-stay timing matters
The single biggest factor in guest feedback is when you ask. Asking during the stay means a cold room, slow service, or a missing amenity reaches your team while there’s still time to fix it.
Post-checkout surveys, by contrast, surface problems only after the guest has gone — when the only place left to express frustration is a public review. In-stay feedback turns a potential one-star into a recovered, often five-star, experience.
How it lifts your online reviews
Good feedback software improves reviews in two directions at once. Negative signals are routed privately to staff for same-day resolution, while satisfied guests are guided toward public platforms like Google and Booking.com.
The result is both a higher average rating and more reviews overall — the two metrics that most influence how high you appear in search and booking results.
How to collect in-stay feedback
You can collect in-stay feedback in a few simple steps:
- Place a one-tap rating prompt where guests already are — in-room QR code, guest portal, or a message after check-in.
- Keep the first question short: a single rating, not a long survey.
- Route low ratings to the right team instantly so issues are handled the same day.
- Guide high ratings toward your public Google and Booking.com profiles.
- Review per-room and per-area breakdowns to spot recurring problems.
What it costs
Hotel guest feedback software is usually a monthly subscription per property. TouchMenu’s Rating Widget is €29 per month per property, with a 14-day free trial and no card required, and is discounted when combined with TouchBot and the AI F&B Menu.
See the full pricing for details.